When you enter any established, crowded marketplace as a new business owner, sometimes it can be really intimidating.
You see a lot of other well-established business’s dominating and churning out fresh content every day.
For example, if you look at around in the ‘business training’ niche there is a LOT of competition and a plethora of content being produced.
Forget daily content – there are gurus putting out new content every hour!
So if you’re starting off as the little guy or gal, how do you have a chance of getting customers when they are already saturated with choices?
First off, you need to change your view of competition. Competition is a good thing.
It means people are actually making money. The more competition there is, the more money there is to be made.
Competition means that you as a new entrant will have a lot of potential joint venture partners to grow your list fast.
You’ll be able to partner up with other established businesses and do webinars with them. Have them promote you to their list of buyers. Interview them for your videos or podcasts, etc.
Being new, you won’t have much to offer them in the way of promoting to your own customer base. So you will need to pay them money to make it a fair exchange, but that’s fine. At least you have the option of buying an audience fast, Vs. going in a new industry with zero prospects for joint ventures.
The other reason why you should not be intimidated by the amount of content put out by more established players in your market is that they have entire teams behind them.
It might look like they’re a one-man-machine doing everything, but they’re not.
Take Gary Vaynerchuck for example. He produces content faster than just about anyone I know. Do you think he does it all himself?
Of course not!
He pays entire teams of videographers to travel around the world with him and watch his every move, document it all, and then edit out the parts that are usable. For him, it’s worth it. He’s built up to that level over time.
So if you’re new and don’t yet have a content team yet, my advice is start off creating ALL the content yourself every day for at least 2 or 3 years so you can learn the process. Then start replacing yourself. Find writers, video editors, etc on sites like Upwork.com
Pay for each piece of usable content. Don’t pay based on time, otherwise, there’s no real incentive to churn out content at a fast pace.
So you might pay $X for every 400-word article. Or $Y for every 3-minute video, which is edited-down footage of a 30-minute talk you did.
A final tip to produce content at a faster rate is to recycle and re-purpose as much as you can.
If you wrote a blog post 3 years ago and it was good, then there’s nothing wrong with converting it into an email and sending it to your list today. Most of your subscribers wouldn’t have seen the original blog post, and the ones who have won’t mind reading it again.
So don’t be intimidated by the amount of content the main players in your industry are been putting out – they started off where you are.
Just get started, and remain consistent.
Launching a new daily content series is the best way to begin (it could be a podcast, email, video, blog post, or just X number of stories on your social media channels).
Pick one, and make sure no matter what you don’t go to sleep at night without getting your daily content done.
Make it your number one priority each morning to complete that piece of content. Before you start consuming everyone else content each day, take care of your own business and create your own.
Enjoy your weekend and be sure to come back on Monday for more business education!